As the designer for Regent Seven Seas Cruises heading all print ad campaigns in the global market, I work directly with copywriters to execute compelling stories which build awareness of our brand and its unique position in the luxury cruise space. The goal of the Savor the Unrivaled campaign was to communicate to prospective guests the range of extraordinary culinary journeys Regent Seven Seas Cruises delivers — an essential pillar supporting our brand promise of an Unrivaled Experience.

Design for ceramic sculpture art exhibit for Donzella Ltd, a post-war and contempary design gallery in New York City. The project included creating the total design concept with a print invite, social media posts, a web page and onsite graphics.

FairchildLive organizes summits around the world for Womens Wear Daily (WWD), Beauty Inc, and FootwearNews (FN), drawing the top eschelon of fashion industry leaders to discuss the state of beauty, retail, footwear and fashion and encourage innovation. It had been an exciting opportunity being their go-to designer for all of their program literature which accompanied each of their summits throughout the year.

BR Guest Hospitality Group’s Dos Caminos Restaurants needed a promotional program and campaign which leveraged their unique position of providing upscale social places for cocktails and appetizers in New York City. As Senior Designer I executed core illustrations, typographic designs, social media tiles and digital and print promotional layouts under the direction of Creative Director Christina Araya.

As the designer for Regent Seven Seas Cruises heading all print ad campaigns in the global market, I work directly with copywriters to execute compelling stories which build awareness of our brand and its unique position in the luxury cruise space. Explore the Unrivaled is a visibility campaign whose goal is to inspire wanderlust, describing what it is like to cruise in The Worlds Most Luxurious Fleet.

Samples of collateral pieces designed for different BR Guest Hospitality restaurant brands

The Lively, a live music venue located in the Meatpacking District, NYC needed relevant and visually stimulating social media posts to connect to influencers in the rock and alternative music scene in NYC. I implemented the design for all weekly posts promoting each performance on their live music calendar.

After the travel hiatus caused by the pandemic, Regent Seven Seas Cruises wanted to create a brochure for prospective and returning guests with the goal of giving peace-of-mind upon returning to the waters. This 36-page direct mail piece mostly focused on personal space, an aspect of travel we have always defined as a cornerstone of true luxury, and one which we have always excelled at providing more of than other cruise lines in the industry. I was the sole designer on this project overseeing photo selection, page payout, typography and print production.

Postcard to promote handmade mirrors from the Oculus Mirror series designed and produced by the Van Gregory & Norton Studio in Brooklyn, New York. These exquisite made-to-order pieces can be seen in many Dior showrooms throughout the world designed by Peter Marino. I updated the Van Gregory & Norton logo and created an Oculus brand identity by creating its Logo and implementing a typography strategy to be used on all communication.

Steven Amedee is am art framing company and gallery offering custom museum-quality framing services since 2002. They hired me to rebrand their company through the designing of a new logotype, to updating all collateral with their new brand design.

From the making of tortillas in-house from a fresh nixtamal of Masienda corn, an heirloom variety from Mexico, to a cocktail program with a selection of 120 premium tequila varieties and over 10 mezcal varieties, all Dos Caminos locations provide an upscale and lively urban escape with authentic street-style Mexican cuisine. Under the creative direction of Christina Araya, I art directed photoshoots and designed print and online advertising, onsite environmental signage, menus and other collateral, keeping to a brand identity which communicated a rustic yet modern vibe.

When Stan Williams, author, stylist and fashion editor, published The Find: The Housing Works Book of Decorating, he hired me to create a visual brand for his new alter ego, The Elegant Thrifter, an interior decorating and lifestyle consultant specializing in recycling and repurposing vintage objects and furniture. Partnering with Housing Works, he produced a series of educational videos which required graphics expressing his brand voice of “discovery, personal style and thrifting with your partner in crime, The Elegant Thrifter.”